Branding

Je gère is a campaign designed to highlight the career paths of University of Applied Sciences – School of Management alumni. It is aimed at future students, showing the richness, diversity, and sometimes even the unconventional nature of the professional journeys made possible by this program.
The visual identity is based on a modular graphic system built from geometric shapes. Arrows suggest momentum, direction, and progression — a projection into the future — while circular forms represent key milestones, like markers on a CV.
This graphic language illustrates the wide range of possibilities and the idea of a path that is built step by step through experience.